How I got here
My foundation was built around digital marketing, websites, content, lead generation and solving practical marketing problems. Over time, real estate became the space where those skills came together most naturally.
Real Estate Marketing Specialist · Phuket
Marketing Phuket Real Estate to the World.
I’m Fernando, a Phuket-based marketer working across real estate, property development and international buyer acquisition — connecting strategy, branding, digital campaigns, websites and sales support into one commercial marketing system.
Current RoleHead of Marketing at Phuket Plus Group
Fernando · Phuket, ThailandReal Estate Marketing
Positioning
Real Estate × Marketing × TechnologyBuilt around Phuket market knowledge and international buyer communication.Selected Brands & Projects
Companies and developments I’ve worked with.
Developments and businesses connected to my current and recent marketing work across the Phuket Plus ecosystem.
EVER PRIMEResidences · Karon Phuket
⌑the elementby Anocha · Kamala Phuket
THE TREESResidence · by Anocha
≋≋PHUKET CHARTERLuxury Yacht Charter
⌂PhuketProperty.comPhuket Real Estate
NIRANDASeaview · Patong Phuket
PHUKET EVER PLUSRental Management · Phuket
Based in Phuket · Working internationallyThere is a person behind the campaigns.
A Little About Me
The person behind the marketing.
I’m Fernando. I’m based in Phuket, and my career has grown from hands-on digital marketing and web work into leading marketing across real estate, property development and lifestyle businesses.
Most days, I move between strategy, campaigns, websites, creative, international markets, events and sales-support work. That means I’m just as comfortable discussing the bigger commercial direction as I am getting into the details of how a landing page, presentation or campaign should actually work.
“For me, good marketing should make a project clearer, easier to trust and easier for the right customer to connect with.”
How I think about the workPhuket-basedReal estate focusedInternational mindsetHands-on operatorAI & digital tools
Where I am now
Today I’m Head of Marketing at Phuket Plus Group, overseeing the group brand, its active property developments and marketing across affiliated businesses including Phuket Ever Plus and Phuket Charter.
What I’m building toward
My work increasingly brings together real estate, international audiences, performance marketing, websites, automation and AI — with the aim of making marketing more useful to both customers and the commercial team behind the project.
Current Professional Background
Leading marketing across Phuket Plus Group.
Phuket Plus is a Phuket-based real estate development group established in 2006, with experience across residential, hospitality and investment property. As Head of Marketing, I oversee group-level marketing and the marketing direction for the company’s ongoing flagship developments and affiliated businesses.
My Current Role
Head of Marketing · Phuket Plus Group
Overseeing corporate brand, project marketing, digital channels, campaigns, international market activity and marketing across affiliated businesses.
2006Established in Phuket
20+Projects across residential, hospitality & mixed-use
3Ongoing flagship developments
3Group businesses under my marketing remit
Phuket Plus
Corporate and project marketing for the group’s real estate development business, including the current flagship development portfolio.
Marketing led by FernandoPhuket Ever Plus
Marketing for the group’s rental management company, supporting property owners, rental operations and the hospitality-facing side of the portfolio.
Marketing led by FernandoPhuket Charter
Brand, digital and commercial marketing for the group’s yacht charter business, connecting the Phuket lifestyle proposition with local and international audiences.
Marketing led by FernandoOngoing Development Projects
Three flagship Phuket Plus developments I oversee the marketing for.
These are the current development projects under Phuket Plus where I lead the marketing direction — bringing together positioning, digital channels, campaigns, creative, international market activity and sales-support communication.
Current portfolio under my Head of Marketing role at Phuket Plus Group
Karon · Phuket
Current Flagship Development
Ever Prime Residences
As Head of Marketing, I oversee the marketing direction for Ever Prime across brand, digital presence, international campaigns and sales-support communication.
Kamala · Phuket
Current Flagship Development
The Element by Anocha
I oversee the marketing for The Element by Anocha, coordinating brand communication, campaign direction, content and buyer-facing marketing across key channels.
Bang Tao · Phuket
Current Flagship Development
The Trees Residence by Anocha
I lead the marketing oversight for The Trees Residence by Anocha, connecting its positioning, digital marketing, lead generation and sales-support activity.
Expertise
How I help real estate brands grow.
One integrated marketing perspective across property positioning, digital execution, international audiences and modern marketing technology.
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Real Estate Marketing
Project positioning, launch planning, buyer communication and developer marketing tailored to property.
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Brand & Creative Direction
Clear identity systems, visual storytelling, campaign concepts and sales-facing creative.
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Performance Marketing
Lead-generation campaigns, funnel thinking, audience strategy and conversion-focused optimization.
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Digital & Web
Websites, landing pages, UX structure, SEO foundations and conversion-oriented property experiences.
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International Marketing
Localization, overseas buyer campaigns, exhibitions and communication for cross-border property audiences.
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AI & Marketing Technology
AI-assisted workflows, automation, content systems and tools that make marketing teams faster and more scalable.
My Approach
Strategy before advertising. Commercial thinking before vanity metrics.
For real estate, good marketing has to connect the product story, buyer psychology, digital experience and sales process. I prefer building that system first, then scaling the channels around it.
01 · Understand the productLocation, pricing, target buyer, competition and sales logic.
02 · Position the offerCreate a clear reason to care and a consistent project story.
03 · Build the systemWebsite, content, campaigns, lead funnels and sales materials.
04 · Improve the outcomeMeasure what matters and refine the customer journey over time.
My Journey
A career shaped by doing the work, not just talking about it.
I’ve built my career by staying close to execution while gradually taking on more responsibility for strategy, brand direction, international marketing and the systems that connect marketing with sales.
Foundation
Digital Marketing & Web
Hands-on experience across websites, content, SEO, paid campaigns, lead generation and the day-to-day work of building a stronger digital presence.
Specialisation
Phuket Real Estate Marketing
A deeper focus on property positioning, developer marketing, international buyers, property exhibitions, localized campaigns and sales-support communication.
Today
Head of Marketing · Phuket Plus Group
Leading corporate and project marketing across Phuket Plus, its three ongoing flagship developments, Phuket Ever Plus and Phuket Charter.
Meta AdsGoogle AdsWordPressSEOLanding PagesAnalyticsCRMLead GenerationChatGPTClaudeAI AutomationInternational Marketing
Get in Touch
Let’s build something that sells.
Whether it is a property launch, stronger digital presence, international buyer campaign or a better marketing system, this is where potential employers, partners and clients can start a conversation.
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LocationPhuket, Thailand
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